Which View Is For You?

  There are those of us who run our businesses always looking through the lens of prospective customers. We are diligent in ensuring that what we say we do and what we offer are expectations we can deliver on. Because we consider…

Can You Connect?

I spent the better part of my morning talking to a complete stranger on Instagram. Commenting on a series of photographs we had posted, we each shared our thoughts and reactions; often, delving into deeper introspection and reflection. Doing…
Customer Loyalty, Customer Engagement, Digital Marketing, Social Media Marketing,
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Customer Engagement Creates Customer Delight

    If your business is implementing digital marketing strategies, chances are, you’ve already tapped into the power of social media to create connections with your customers. Some companies are naturals when it comes…

The Right Fit

Finding that missing piece to your puzzle is one of the best feelings in the world (if you're wired in such a way as to need to complete things #ME) but just because you've found it doesn't mean it's the right time to put both pieces together. Sometimes…

Goodbye Grind

I look at this picture and realize this is where I'd like to get when working - both for myself and with others. This place where, like this woman, you carve time out in your day to sit and dream. See, my belief is that we need more of…

Labeling our Assumptions

It's only been in the last year or so that I've tried very hard to not use the phrase, "old people". Part of that is because, as I age myself, the line between me and "them" blurs as much as my own fading eyesight. But, another part has to…

From Transactional to Transformational

💡IDEA TIME You're a small fashion brand that wants to grow. You already know you won't be trying to appeal to everyone but you also know that the right people will become lifetime customers because that's the kind of clothing you make.…

Completely Connected

Maybe it's the series of warm, sunny days we've been having (Sweden isn't known for its wonderful weather) or maybe it's that I live on an archipelago comprised of ten small islands ... Whatever it is, I can't escape how connected I am to all…
Photo Collage, People, Devices, Digital Marketing, Customer Engagement

Customers and Cross-Promotions

Remember Dr. Scholl's shoes? I do. They were sold in the States near the pharmacy section of large, one-stop, grocery stores. Right next to the aisle where you could buy all kinds of things for your feet: Foot cream, bandaids, nail polish,…

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