Things move fast in social business. There always seems to be a new tool, trending topic or task that we’re told will be the thing to take our work to the next level. Opportunity is everywhere and the pressure to seize it can be hard to withstand.
The thing is, if you are constantly looking outward so as not to miss anything, you might actually be leaving your team to deal with the chaos of each new endeavor you embrace. Before you create something new, make sure you’ve got things planned out not only in your head but also on paper.
Take the time to slow down long enough and review your current projects. Are you hitting your goals? Have you been able to track progress? Is everyone involved on the same page? If you can’t answer “yes” to those questions, it’s time to go back to the drawing board.