What’s the number one way to FIND new customers and clients?
Look at your competition.
Now, before you recoil in horror and think I’ve turned into a sneaky, non-collaborative, cut-throat marketer, hear me out.
I am telling you to look at your competition because chances are there is an overlap between what you offer and what they do. They may be in the same industry but offering different services. They may have a similar product but a different audience.
There may be things they’re doing that make people follow and buy from them like crazy.
If so, study it!
See what they’re doing that works so well and then try the same things with YOUR customers.
They also may be missing opportunities that you spot.
If so, reach out. Create a connection. Engage with them and offer to SHARE YOUR IDEAS.
When you do this, what can happen is that your own business grows along with your professional reputation.
People WANT to work with people who understand that collaborating and combining strengths is way better than competing or working with a scarcity mindset.
And when you collaborate with others, you have the opportunity to provide better service to your customers and clients because you’ve built a network of trusted partners you can count on to help you offer all the good things your customers and clients need.
Let me know how you FIND new customers. Would trying it my way work for you?
NOTE: Three weeks ago, I started a series for my newsletter subscribers on how to FIND – ENGAGE – CONNECT. This week’s post is the third and final tip on how to FIND new customers and clients.
Interested in the previous two tips? They can be found here and here).