Woman whiteboard business strategy plan


You just came back from the best training conference ever. You’re mind is so full of thoughts and things to start implementing to build your business that you don’t know whether to take a break and let your body and brain recover or you to push through so you don’t lose momentum.


Get a piece of paper – the bigger the better – and write down EVERYTHING that you can think of.  Think of this as a massive brain dump where you list or scribble or write down •every •single •thing that is in your head.

  • Write what you learned.
  • Write what you liked.
  • Write what you are wanting to implement for your business.
  • Write what you think you need and want to do now.

If something comes up that seems unrelated (stressors, grocery lists, people you miss, etc.) add that to the sheet of paper, too.

The goal of this exercise is to get your mind clear. Once you’ve got everything you can think of that’s been swimming around in your head down on paper (or a whiteboard if your as lucky as this woman in the photo) then I want you to allow yourself time to SWITCH OFF.

  • Go for a bike ride.
  • Take a walk.
  • Watch a movie.
  • Phone a friend and arrange a meet up.
  • Take a nap.

Your brain will thank you and your body will welcome the rest. A day or two later, go back to what you wrote down and see it with fresh eyes.

What still works? What can be crossed off? Where does it make the most sense to start?

From this frame of mind comes clarity and focus.

This is where true strategy and execution are found.

But first, WRITE IT DOWN.

Strategic Business Advisor in Sweden


When receiving advice for growing your business – be it through social, content, or any other type of digital marketing – make sure you study the effects after implementing them.

Seriously, I say this because what may be great advice, in general, could be a terrible move for your business.

It’s smart to see if there are new ways to work but it’s even smarter to make sure those new ways work for you.

Two women in business in Sweden finding new customers and clients with Ideations

How to FIND New Customers & Clients

What’s the number one way to FIND new customers and clients?

Look at your competition.

Now, before you recoil in horror and think I’ve turned into a sneaky, non-collaborative, cut-throat marketer, hear me out.

I am telling you to look at your competition because chances are there is an overlap between what you offer and what they do. They may be in the same industry but offering different services. They may have a similar product but a different audience.

There may be things they’re doing that make people follow and buy from them like crazy.

If so, study it!

See what they’re doing that works so well and then try the same things with YOUR customers.

They also may be missing opportunities that you spot.

If so, reach out. Create a connection. Engage with them and offer to SHARE YOUR IDEAS.

When you do this, what can happen is that your own business grows along with your professional reputation.

People WANT to work with people who understand that collaborating and combining strengths is way better than competing or working with a scarcity mindset.

And when you collaborate with others, you have the opportunity to provide better service to your customers and clients because you’ve built a network of trusted partners you can count on to help you offer all the good things your customers and clients need.

Let me know how you FIND new customers. Would trying it my way work for you?

NOTE: Three weeks ago, I started a series for my newsletter subscribers on how to FIND – ENGAGE – CONNECT. This week’s post is the third and final tip on how to FIND new customers and clients.

Interested in the previous two tips? They can be found here and here).

Creating Content

Do you create or do you regurgitate?

When it comes to content marketing, there’s a growing trend in making more meaningful content for customers that incorporates custom crafted messages delivered thoughtfully, rather than inundating people with a steady stream of crap.

Personally, creating custom content is what I prefer but just because I like it doesn’t mean that’s what the people I’m working with need.

Meaning, sometimes people need the same message – in different forms of delivery (blog, IG, video, podcast, ebook, email, etc.) consistently dripped and shipped.

Partly because people don’t have the same attention span they used to and partly because the amount of content is so vast and the level of noise so high that regurgitating the same message is the only way (for now) to gain their attention and attract them to your product/service.

It’s something my inner artist is in active discussions with my inner pragmatist about.

Artist Sarah Graham in her London studio. Photo from Material Girl

Watch Those Hands!

So here’s a tricky one. See the fingers this woman is holding up? As an American, this is the nonverbal way to say, “peace”.

In England, it’s the “V for Victory” if the palm is facing outward but something considered very rude if the hand is turned the other way.

Which, if you’re creating content for a global audience (something you should be doing) means when you use stock photos you need to be especially careful to not send the wrong signal.

In fact, quickly Googling “hand signs around the world”, I found that there are so many ways you can get yourself into trouble that you need to seriously be careful when you select your stock photos!

Don’t believe me?

Read this article and then tell me what this photo means to people from Latin America.

Catching Their Eye

Where do you stand when it comes to standing out?

I’ve got to admit, personally, I’m the least likely woman I know to need or want the spotlight and yet … what I realize when I look at this photo is the same thing I realize when I look around my home.

Beauty, personalized and meaningful, stands out and grabs my attention every single time. If you come to my place, you’ll find things you might not see elsewhere that I’ve surrounded myself with. Things that have meaning and memory – even if not “designer”. That, to me, is the ultimate expression of beauty.

Translating that back to this picture, you may see a woman holding a plant. If that’s all you see and it does nothing for you, no harm, no foul.

But, if, like me, the first thing you saw was an “offering” or the giving of a gift, then maybe you also looked even closer and saw this wasn’t your ordinary plant and these weren’t your ordinary hands.

If so, then the standout part for you might be, like me, that you approach the viewing of things (and people) differently.

Which is where I’d encourage you to focus when you think about your business, your customers and how your content, social and digital marketing efforts are having the impact you want and shining a spotlight on what you’re offering to others.