Career Development, Personal Branding, Thought Leadership

Social Selling

Can you be “social” and “sell” what you do at the same time?

That’s a question I’ve thought long and hard about the last ten years. I’m not going to go into the merits of social media as a tool to promote business (it’s really effective) and I’m not going to discuss the pros and cons of “selling” to people under the guise of online relationships (which are so important to create).

Instead, I’m going to ask if being active on social media, if being purposeful in my communications about who I am, what I do and how that helps others, is something that can lead to direct sales.

So far, the answer is, “no”.

My biggest client contract (and my first six figure paycheck) came from not focusing on selling what I do and only because of who I am and how my client thought that could help others.

Two years later, I can still say that I have not realized any direct sales from being social.

Maybe that’s because it’s hard to package “better ideas for better results” into a downloadable opt-in that’s tied to a lead generating plan. Or maybe it’s because when people work with me and I work with them, we’re not focusing on selling or being social.

We’re just working together to solve the problem at hand.

That our connection came about because we discovered each other online has more to do with serendipity and like minds than it does about effective use of social platforms and selling strategies.

Which, if you ask me, is exactly the way I like it.